Manila, Philippines (December 20, 2021) — In the Philippines, the fitness industry has been widely considered as one of the growing industries before the pandemic. Although the current health crisis has drastically affected the said industry, the local fitness landscape can still be considered a competitive market.
In nearly two years of the community quarantine, home fitness has become one of the most effective outlets for some Filipinos. As the work-from-home setup has been significantly normalized, people have been looking for ways on how to keep their physical and mental well-being in good shape. In dealing with your fitness goals, it is essential to invest in premium quality fitness equipment and accessories that can help you achieve a healthier living.
(L-F) SGC Vice President Mr. Kevin Lim, SM Supermalls President Mr. Steven Tan, Stark Fitness Managing Director Ms. Isabelle Lim, SGC CEO Mr. Richard Lim
Stark Fitness, one of the fastest-growing health and fitness brands, provides high-quality products for all Filipinos who want to start their own fitness journey. Established in 2020, the brand aims to redefine the local fitness landscape by changing everyone’s perception that fitness is difficult and unattainable. With its goal of becoming a fitness brand that is easily accessible to the market, that brand just launched its first-ever physical store located at 5th Level Bridgeway, SM Megamall.
In line with its commitment to bringing active and healthy living, Stark Fitness provides premium quality fitness equipment including adjustable dumbbells, home spinning bikes, treadmills, ellipticals, rowing machines, and other fitness accessories. For the year 2022, the brand aims to open 10 more branches in Metro Manila and eventually penetrate the provincial market.
Stark Fitness Managing Director Isabelle Lim
“The pandemic has forced us to prioritize our health and wellness. We have to accept the new normal, and Stark Fitness can be that brand to help Filipinos flourish mentally and physically.
“We, at Stark Fitness, aim to be a trusted brand of Filipino, especially to health and fitness enthusiasts. More than a brand that offers premium quality products, we want to envision Stark Fitness as a brand that is inclusive to all genders and sizes. This is the route we want to pursue — to cater to everyone’s needs and preferences and to create a space for everyone where they can be the best version of themselves,” Isabelle Lim, Managing Director — Stark Fitness.
On its opening day, customers got up to a 20% discount on select items and the first 100 buyers received an exclusive freebie from Stark Fitness. For installments, there is a 12-month to pay plan with 0% interest and buy now, pay later option for BPI and BDO cardholders.
The star-studded grand opening day was attended by celebrities like Kris Bernal, Ashley Ortega, Max Collins, Michelle Dee, Will Ashley, Meg Imperial, Argel Saycon, Kira Balinger, Nikko Natividad, Devon Seron, and Teejay Trinidad. Beauty queens Miss Aura International 2021 Faith Garcia, Miss Earth Philippines 2019 Janelle Tee, Miss Supranational Philippines 2021 Dindi Pajares, and Reina Hispano Americana Filipinas 2019 Katrina Llegado also graced the event.
To keep updated on the latest news and happenings of STARK FITNESS, like and follow them on Facebook, Twitter, and Instagram accounts. For the full list of products and exclusive discounts, please visit them on their official website, Lazada, and Shopee e-commerce.
About STARK FITNESS
Innovated and developed in Europe and manufactured in China. Stark Fitness is a start-up fitness and wellness brand that offers fitness equipment and accessories. The brand aims to create a space and platform for all fitness and health enthusiasts in elevating the lifestyle of every Filipino.
Created in 2020, Stark Fitness began from a passion for two things, Fitness and Business. With that, the brand wants to expand the Fitness industry in the Philippines and change people’s perception that fitness is difficult and unattainable. In line with its commitment to bringing active and healthy living, Stark Fitness provides premium quality fitness equipment that caters to the needs and preferences of all Filipino health and fitness enthusiasts.