Award-winning smartwatch and fitness band brand Amazfit held a launch last March 27 at Le Petit Souffle, Century City Mall which aimed to showcase the brand’s amazing features, style, and value as you get yourself ready to conquer your first day at the gym! The event was hosted by sports reporter and Di Carla Lizardo and gathered industry writers, editors, and influencers for one enjoyable afternoon.
Digital Walker’s Brand Officer Arbie Bandiling joined Carla in hosting duties by introducing the first activity — a game called The Amazing Race facilitated by Mystery Manila. Everyone was divided into groups of eight and given mystery challenges to solve at a limited time. Winners of Amazfit: Race Against Time game were given prizes by Digital Walker’s AVP of Brands, Arlene Siongco.
After the game, guests got to know the brand even better with a presentation by Amazfit’s Overseas Marketing Manager April Zhong and Overseas Sales Manager Sophia Liao. They gave a brief introduction on Amazfit’s history as well as its existing line of innovative products and the features that make them special. Through the product displays, guests of got to experience the innovative and convenient features of Amazfit smartwatches and were amazed at their reasonable prices.
Highlighted during the event were:
Cor2 (Php 2,990)
The Amazfit Cor2 fitness band maintains a 20-day battery life with useful functions such as daily message notification display, NFC card swipe, step counting, and alarm clock. It has a 1.23-inch color IPS LCD display which can display information and messages at a glance. It has a Sports function that shows key data in real time whether your running, cycling, or jogging, while its Exercise function keeps track of time, heart rate, and calorie consumption. It has a 5ATM waterproof grade so it can be worn while swimming or surfing. You can also use the bracelet to record and analyze your sleep, as well as pause, play, and change songs on your mobile music player.
Bip (Php 3,490)
Amazfit Bip features an astonishing 30+ days of battery life on a single charge, a reflective always-on color touch display, GPS, barometer, geomagnetic sensor, PPG heart rate sensor, 3-axis accelerometer for activity, sports and sleep tracking, while weighing only 1.1 ounces (31 grams). Amazfit Bip comes in 4 vibrant color options and allows you to receive emails, text messages, calls, and app notifications on the watch display. You can track your runs (indoor and outdoor), cycling, and other sports with detailed GPS routes and stats.
Verge (Php 8,490)
The Amazfit Verge is the perfect combination of style and technology. The Verge comes with 11 sport modes including running, walking, climbing, tennis, skiing, cycling, and elliptical training, GPS + GLONASS route and distance tracking, and the ability to make and receive phone calls via Bluetooth connection to an Android mobile phone. You can also check your emails, test, messages, and other app notifications on its 1.3″ AMOLED screen. It includes an optical sensor for accurate monitoring and recording of heart rate. Plus, it has up to 5 days of battery life on a single charge to keep up with your active lifestyle.
There was also a portion where guests and local fans shared their own experiences with Amazfit wearables, which are super light-weight so they are comfortable for daily wear, for sports, and even while sleeping as they keep track of the wearer’s activities. These wearables’ ease of use allows users to integrate them into their daily life, work, sports, and health management.
Take a look at everything that has happened during the launch event:
Here’s the complete gallery of the event:
Amazfit is the largest manufacturer of wearables globally with over 50 million devices sold today. The brand’s mission is to seamlessly connect biomechanical signals and daily activities with smart data services to promote healthy living and to make their user’s lives easier.