Under Armour launches RUSH, its newest sports apparel line that is scientifically designed to enable 1% improved performance.
- This is in conjunction with the launch of the all-new UA Rush & Recovery line, which is FDA-approved and scientifically tested to improve athletes’ strength and endurance by recycling the body’s energy during workouts
- The Under Armour RUSH line is now available for purchase at underarmour.com.ph and at Under Armour retail stores in SM Mall of Asia and Bonifacio High Street
Manila, Philippines ─ From the brand that first revolutionized the athletic wear market in 1996 by introducing sweat-wicking fabric, Under Armour is once again changing the performance apparel game. In partnership with Celliant, Under Armour has created UA RUSH, a mineral-infused fabric designed to enhance performance, giving athletes that extra edge by recycling the body’s energy during moments of performance. In simplified terms, it is intended to provide the same benefits to the body as an infrared sauna.
Minerals found naturally in the earth are extracted and broken down into active particles, which are then melded together to form a proprietary blend. The blend is then infused into the fibers that are ultimately knit into UA’s high-performance fabrics that make up the gear in the collection.
During performance, the body emits heat. The responsive fabric of the UA RUSH line absorbs that heat and converts it into infrared energy that is re-emitted back into the body. This recycled energy increases temporary localized circulation, promoting improved performance and energy. When worn, the apparel stimulates increased endurance and strength.
“The introduction of UA RUSH is our commitment to giving athletes 360-degrees of training support both in the gym and beyond. With the launch of UA RUSH, we now complete the training cycle – there is now UA gear designed to optimize human performance at every training occasion,” says Dan Leraris, General Manager of Men’s Training at Under Armour.
The UA RUSH collection includes men’s and women’s fitted tees, long-sleeved shirts, leggings, tights, and sports bras ranging from PHP 2395-4995. Experience the difference of 1% better performance now by heading to underarmour.com.ph or by visiting Under Armour’s retail stores in SM Mall of Asia and Bonifacio High Street.